As a startup, you just established your website with almost no authority, and you haven’t got much content either. This is where link building for startups comes in. The best link-building strategies can help you earn high quality backlinks, which can help you establish authority within your niche and get your website to rank better in Google. The best link-building strategies for startups include reclaiming brand mentions, digital PR, HARO, listing your business in directories, getting product reviews, etc.
Link Building for Startups – An Overview
As a startup, you can leverage link building for startups to boost your online visibility and improve your website’s search engine rankings. Also, the right strategies will help you boost targeted as well as referral traffic to your website, which will help you establish yourself as a trusted authority within your niche. The point is to establish credibility within your niche with effective link building strategies.
Nonetheless, in today’s digital age, the importance of link-building isn’t really hidden from business, irrespective of whether yours is a new business or an old one. On that note, you should know that not all backlinks are built equally, which means that you should focus on white hat link-building strategies that are aligned with Google’s guidelines.
The focus is on white-hat SEO only, as it is the backbone of effective marketing, which can help boost your organic traffic and website’s ranking.
What Are Links in SEO
Your business website needs links to rank higher in Google or other search engines. Links connect two web pages on the internet for effective navigation. Through links, you get to travel from one website to another. Essentially, links can lead to other websites, pages, blog posts, or files for people to know.
It is important to mention here that a link or a hyperlink in this context can be anything, such as a word or an image that redirects to another webpage. On that note, hyperlinks are used to discover other web pages and help websites rank higher in search engines.
Let us check out the various parts of a link:
What is Link Building, And Why Does Your Startup Need It?
Now that you know the anatomy of a link, let us assess what link-building is about and why your startup needs it. In simple words, link-building is the process of securing hyperlinks from authority websites to your own business website. Now, link-building is crucial for your startup as your business website needs to rank higher in Google to gain visibility – otherwise, how will you be able to get your business in front of your target audience?
Rest assured, white-hat link-building strategies will help you establish authority within your niche, which will further help you outrank your competitors. Thus, link-building will help you gain traction, boost online visibility, and attract interested customers to your website.
Link-building is also referred to as backlinking, which is a significant SEO technique and can help you acquire backlinks from other websites. These links point back to your website and indicate to Google that your website content is trustworthy, valuable, and worth linking to.
The more high-quality backlinks your business website will have, the higher your business will rank in SERPs.
Potential Reasons Your Startup Needs Link-Building
Here are some potential reasons why your startup needs link-building, which also exhibit the benefits of link building:
Secure Good Backlinks
Your startup needs link-building as a way to secure backlinks and establish a healthy backlink profile. Google sees backlinks as votes of trust, authority, and confidence. The more high-quality backlinks your website will have, the higher your business startup website will rank in Google or other search results.
Boost in Visibility
As a startup, you naturally want to increase online visibility so that your target audience knows about your business and buys from you. With link-building, you can increase your website’s visibility as you get to increase the organic traffic to your website.
Establish Credibility and Trust
With effective link-building strategies, you will be able to establish credibility and trust. When other authoritative websites start linking to your website, Google will see the links as signals that others find your business trustworthy and credible.
Backlinks are essentially social proof that demonstrates that your website content is valuable.
Boost Website Traffic and Lead Generation
Link-building will help you establish referral traffic, and the website users clicking on the links will be more interested in what your business has to offer. An increase in referral traffic means that you will find more opportunities to sell your products or services.
Increase Brand Awareness
With consistent white-hat link-building strategies, you can establish yourself as an authority figure in your niche. You can also expand your online reach and introduce your startup to a wider target audience, which can further help you establish yourself as an industry leader.
Eight Best Link Strategies for Your Startup
Now that you know the importance of link-building for your startup, let us explore some of the best strategies that can help you establish brand awareness and authority and gain high-quality backlinks that can boost your ROI and help you outrank your competitors in Google.
With that said, here are the eight best link-building strategies that you can incorporate starting today.
Create Attractive Content
As a startup, you need to have a website, and your website needs content. The best part about creating quality content is that these will naturally give you credibility for getting high-quality backlinks to your site, which will help you establish yourself as an authority within your niche. Now, when it comes to crafting high-quality content, you must focus on creating blog posts, articles, guides, and infographics.
Essentially, when it comes to creating high-quality content, you must make sure that anything that you create or post serves as a valuable resource that other authority websites and people will naturally want to link to. Quality content attracts links naturally, which in turn helps boost your website’s reputation and rankings in search engine results.
After creating quality content, make sure to share it on your social media sites so that others can find it easily.
Create Interactive Tools
When it comes to leveraging creative link building strategies, you can create interactive tools and publish them on your website for people to use. After creating free interactive tools, make sure to host these tools on your website. For instance, if your business is about selling and buying property, you can create a mortgage or cost calculator for your website and let website visitors use the tool for calculating costs.
Make sure to create tools that provide value to online users. Everyone loves the convenience of tools, especially when they are available for free to use. Add the tool to your website and also promote the tool on social media. You can also share the tool with niche-related bloggers and niche-related influencers.
There is nothing wrong with leveraging paid ads to promote the tool on your business site. Rest assured, this free tool will help you secure quality links in good quantity.
Connect with Reporters and Industry Influencers
After you have created quality content or a creative interactive tool that others find valuable and can use, you should reach out to potential bloggers and niche-related influencers. What this will do for you is that you will get to connect with high-authoritative bloggers, share your content, and tap into a broader target audience, which will further help you boost your website’s rankings.
Now, you might be wondering about how you can find reporters and influencers within your industry. We are here to tell you that you can use simple Google searches to discover reporters and industry influencers who have recently published content or covered topics that are relevant to your niche.
Subsequently, create a list of bloggers and reporters whom you want to contact. Proceed to create personalized outreach emails and send them to the respective prospects. Within the emails, you must focus on the value that your content can provide to the influencers.
Leverage Guest Blog Posts
Another link-building tactic that can help you boost your website ranking and earn high-quality backlinks is to write guest posts for authoritative websites. Think about the potential benefits that you can gain when posting to someone else’s website. You can access their audience, which is an amazing way to earn links.
Before reaching out to the respective bloggers, you must double-check and make sure that your content is well-aligned with the site’s guest posting policy. Subsequently, make sure that your outreach pitch matches the blogger’s guidelines because if it doesn’t match, there is a solid chance for your email to land in the trash folder.
Rest assured, guest posting is a win-win situation as it gives you a perfect chance to tap into a new audience.
Leverage Social Media To Boost Awareness
Now, you might already know that everyone is on social media now, which is why most people look up products and services on social media before making a buying decision. On that note, to reach your target audience, you must establish and maintain a strong social media presence, such as on LinkedIn and Instagram.
You must do your research beforehand to know where your target audience is hanging out on social media, aka, which social media platforms they are active on the most. Rest assured, social media is an effective way to boost brand awareness as well as products or services. Make sure to post informative content on social media that others would like to link to, such as infographics.
Leverage Broken Link-Building
Another great link-building strategy for startups is broken link-building. As a matter of fact, broken link building is a great strategy to secure high-quality backlinks. All you need to do is to find broken links on other sites or blogs. You can use the Ahrefs tool to find broken links for a specific niche.
Subsequently, you can reach out to the website owners or bloggers and let them know about the broken links on their websites. You can politely request the website owners or bloggers to replace the links with quality content that you have written.
Rest assured, broken link-building is a great way to earn high-quality backlinks, as other bloggers will be happy and more likely to link to your content if you help them identify and fix broken links on their websites.
Analyze Competitor’s Backlinks
Another effective link-building strategy for startups is to analyze the backlinks of their competitors to find high-quality backlink opportunities. You should know that a competitor’s backlink analysis happens to be the easiest way to secure high-quality backlinks. You can use the right tool to monitor the backlinks to your competitor’s sites.
The goal is to gain valuable insights by understanding what is working for them in terms of link-building. Subsequently, you can adapt your link-building strategy to earn even more backlinks. If your competitors are earning many links from a specific website, you need to focus on creating better content so that those sites will be happy to link to you, too.
Focus on Brand Awareness
As a startup, you must focus on building your brand, as a strong brand identity can help you secure high-quality backlinks, which in turn will help you boost website ranking and get referral traffic. A strong brand identity can also increase the likelihood for other content creators to link to your website, as they will see you as an authority figure within the niche.
To establish brand awareness, you must focus on actively engaging with online communities and making the most of social media to promote your brand. What this will do for you is encourage others to link to your website.
Final Thoughts
When referring to link building for startups, you must opt for white-hat link-building strategies as they are aligned with Google guidelines. Understandably, as a startup, you certainly have a lot to deal with, which is why you can leverage the services of a well-reputed link-building agency, such as ours, to build your brand visibility and authority and gain Google’s trust through high-quality backlinks.
FAQs
What is link-building?
Link building is an effective SEO tactic where you secure backlinks or hyperlinks from other websites. The goal of link-building is to improve the search engines ranking, such as Google ranking, and visibility of your website.
How is link-building different from backlinks?
Link building is essentially the process of creating links to a website from another website. The subsequent links that point from the website to others are referred to as backlinks.
What are high-quality links?
High-quality links are essentially inbound links from reputable and niche-relevant websites that indicate the value and trustworthiness of your content.
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