Link Building Pricing: What Does It Cost in 2025?

Several factors come into play for fair link building pricing, such as the number of links and their quality. Typically, the prices start at $100 and can go as high as $20 thousand per month. The price of the links depends on the industry, too. The pricing is also linked with the content marketing activity that you choose. Nonetheless, the various factors that contribute to the link-building pricing are crucial for the continuous growth of your website. At the time of exploring the pricing for links, you will also have to decide whether you want to collaborate with agencies or build links manually. 

What is the Average Link Building Pricing in the Industry – An Overview

When it comes to budgeting for your link-building campaign and link building pricing in 2025, you must start with having a clear understanding of the average costs that are involved. The prices depend on several factors, such as the quality and authority of the links. Let us explore the link-building services cost according to the price point of each link. 

DA-Based Pricing Model – A Common Approach

Link-building service providers and agencies usually offer a pricing model that is based on the DR and DA of the links. DR stands for domain rating, whereas DA stands for domain authority. These metrics are gauged by a third party and showcase the quality of the links. As a general rule, the higher the quality, the pricier the cost.

People across the globe use these metrics as benchmarks to assess the quality of backlinks as well as other factors, such as the volume of organic traffic. That said, the prices for the links depend on the quality of the links. For instance, the average cost of a link with a DR score of 40 might be $300. The average cost for a link with a DR score of 50 might be $350. Similarly, for a link with a DR score of 60+, the price can be higher than $450. 

Important Note: Beware Link Farms

When it comes to buying links, you must be mindful of what you are getting offered and at what price. For instance, if a link vendor sells you a DA 70 link for a low price of $100, you are definitely getting no value as the website might only exist to publish paid posts. 

So, if you want to buy one-time links, you must make sure to vet the publisher sites in advance so that you know you are getting a fair deal from a reputable link vendor. 

Factors That Affect the Backlink Packages Price 

Now that you have a rough idea about how pricing is determined for link building, let us explore some of the essential factors that affect the backlink package price. 

Factor #1: Researching and Strategy Formation

Whenever you work with link building service providers to get backlinks, you must also plan for content planning simultaneously. The experts might perform this process for you. 

The team will learn about the potential people that you will be reaching out to and find out the type of content they want. This factor will build the foundation for the link-building efforts. 

Factor #2: Content Creation

The next factor that will affect the cost of link-building is content creation. Most digital marketers use more than 90% of their content as their way to build links. This aspect perfectly explains why content is the basic part of a successful SEO strategy for a website that wants to rank higher in Google. Content creation can encompass the following aspects:

• Making videos
• Creating infographics
• blog posting
• Guest posting

The goal of content creation is to catch the attention of the potential target audience, share valuable information, secure quality backlinks, and boost ROI. However, everything comes with a price, as only a skilled writer who knows the industry will be able to craft high-value content that others would want to link to. 

Factor #3: Pitching to Publications

Another factor that affects link-building pricing is pitching to publications. A good pitch can make a massive difference. Usually, this process includes creating a custom email or message to niche-related bloggers or influencers. This aspect takes money, effort, and time. When it comes to pitching, pitching to well-known publications is usually costlier than pitching to smaller publications, as high-domain authority publications want high-quality content and also have stricter standards. 

Creating effective pitches takes time, creativity, good writing skills, and money, as you will have to come up with a strong and original story that suits what they want to publish. 

Factor #4: Relationship-building

The next factor that impacts the link-building pricing is all about following up and establishing good relationships with bloggers and journalists. As a matter of fact, at the core of effective link-building is building valuable links with the key people in the industry. So, after sending the first outreach email, it comes down to regularly following up. 

Following up is incredibly important, as at least 50% of sales go to the person who replies first. The same rule applies to pitches where quick and smart follow-ups lead to a higher chance of securing a backlink. Also, once the relationship has been established, it is essential to maintain good relationships so as to increase the chances of building links later. 

Factor #5: The Chosen Industry

Now, when it comes to the last factor that determines the price of link-building, it comes down to the niche or industry in which you require the backlinks. Some industries are more competitive than others, and if the competition is higher, the prices for the links will be higher, too. Also, some industries have more important and more trustworthy publications than other industries, such as the healthcare and law industries, in comparison to friendship bands. 

Rest assured, the bigger industries will attract more reporters as well as publishers, which will also increase the chances of getting good backlinks without overspending. 

High Link-Cost Industries

Let us explore some of the highest link-cost industries:

• Casino and gambling industry
• The loan industry
• The Finance industry
• The real estate industry
• The health industry

You might already have gotten the idea that these industries are highly competitive and occupy a challenging space. 

Mediocre Link-Cost Industries 

Let us explore some of the mediocre link-cost industries:

• The SaaS industry
• Nutrition and food
• Information technology
• The law industry

Low Link-Cost Industries 

These are some of the low-link-cost industries:

• Video games
• Charities
• Film 
• Education

 Typically, low-link-cost industries are pretty much self-explanatory. 

In-House vs Agency: Link Building Packages Prices

Usually, there are two options for effective link-building. As a business owner, you might want to build links in-house – or- you have the option of outsourcing your links from an agency. The prices can vary and pretty much come down to the following aspects:

• Your objective
• Your required services
• Your payment method

On that note, generally, the monthly campaigns can cost somewhere between $1000 and nearly $20 thousand. You have different ways to pay, such as paying at a set price or making regular payments. If you decide to build links in-house, then the costs will vary when compared to hiring an agency for the job. 

Link Building Pricing for In-House

Now, if you decide to create links in-house, you will certainly have more control over each part of the entire campaign. On the surface, this option appears to be more cost-effective as you might believe that you aren’t paying any extra costs. However, soon, you might start to realize that the costs are more than what you were expecting. Why, you might ask?

Here is the thing: 

• You will be hiring skilled workers. 
• You will invest money in employee training. 
• You will invest money in tools. 
• You will invest money in subscriptions. 

Also, if the team fails to perform or lacks the skills, you might need to invest more time, money, and effort into fixing those mistakes. On that note, if you decide to build links in-house, you can expect the costs to extend higher than $15 thousand per month. 

Link Building Pricing for Agency

Without a doubt, sometimes the wisest move to save money, time, and effort and to secure exceptional results is to hire an agency. Why, you might ask? Well, the thing is that link-building service providers or agencies already have massive experience, which means that they know the market inside out and have a massive database.

The agency also owns tools and subscriptions. They know the art of link-building and have helped thousands of clients before. Since they have the best experts in-house, they don’t need to outsource anything, which means that exceptional results are always guaranteed. 

With that said, the initial costs of an agency might appear high; however, availing of the link-building services of an agency can definitely help you save tons of money in the long run.

If you look at the bigger picture, you will realize that with an agency, you won’t have to hire people and train your existing or new employees. Usually, agencies ask for between $200 and $700 for each link; however, the price might be more or less based on the metrics and industry in which you are looking for backlinks. 

Always Start with A Budget

Before you decide to build links in-house or outsource link-building from an agency, you must have a budget first. You must keep in mind several factors, such as the following:

• Your total SEO budget
• Your budget for spending on links

Also, you must plan your money according to the services and tools you will need, such as the SEO software tool, content creation tool, outreach platforms, etc. You must also carefully assess whether you will have to hire new people and what your current team can do. Suppose you don’t have the skills or the time, your best bet is to hire freelancers.

However, hiring an agency and getting professional services from link-building experts is always the best route. Also, when determining the budget, you might want to look at what your competitors are doing and how much you will have to spend to get similar results. 

How Much Do Backlinks Cost – An Overview

The costs for backlinks vary to a great extent as it comes down to the purpose, the goal, the industry, and the required metrics or quality of the links. Understandably, the higher the domain authority and domain rating, as well as the referral traffic of the link will be, the higher the price will be. On average, you might be expected to pay more or less than $300 per link – but the price can even go as high as $600+ for the link. 

The prices will fluctuate as these depend on the type of backlink that you are looking for, such as an editorial mention, guest post, or niche edit. Other factors that impact the cost are website authority, relevance, and whether or not you are building the links in-house or outsourcing from a reputable link-building agency. 

Tips for Finding the Best Link-Building Service Providers 

When it comes to finding the best link-building service provider, you must first assess the agency’s portfolio. It is crucial to ask them for their past work or any case study that they could share with you. The case studies or the portfolio exhibits sufficient proof of their skills as well as past achievements. You will also gain an insight into how happy the previous customers were with the results.

Apart from assessing the company’s portfolio, make sure to have a clear understanding of its link-building approach. This way, you can double-check that they are sticking to Google’s guidelines and white-hat SEO strategies. It is a good idea to check for certifications to ensure they are indeed professionals. If the agency is clear and transparent in its communication and keeps you updated on the link-building campaign, then you know you are making the right investment. 

Final Thoughts

Knowing the link building pricing is important as it can help you create a well-established SEO plan for your business website. Link-building takes a lot of time, effort, and a serious amount of dedication. However, if you pay attention and invest the money and effort, it can really pay off and improve your website’s rankings in Google. 

You will also move up in search results and boost your online visibility. To save money, time, and effort, you can leverage the link-building services of a reputable agency such as ours. We will do the work for you and help you reach your business goals. 

FAQs 

Is it worth paying for backlinks?

To avoid wasting your hard-earned money, you must focus on building high-quality backlinks and effective relationship-building with industry experts. You can hire an agency to publish valuable content and help you secure valuable links. 

How can I set my link-building budget?

To set your budget for link building, you must first determine your SEO budget. Subsequently, you must decide the amount that you can spend on link-building. 

Are there any risks of cheap link-building?

Yes, there are risks linked with cheap link-building, such as getting spammy links and subsequently hurting your website’s reputation or getting a Google penalty.