Your website needs backlinks to boost ranking and flex authority. Niche-relevant backlinks are one of the supreme ranking factors for Google and other search engines. However, when it comes to effective niche link building, you should know that not all backlinks are created equal. Backlinks from spammy sources and low-quality websites can actually hurt your website’s authority and ranking.
What Are Niche Relevant Backlinks – An Overview
Niche-relevant backlinks are links that you get from websites that produce and publish content on topics similar to your niche. This link-building strategy helps Google to understand better the content of your website and the keywords for which to rank it.
The goal of niche link building is to get links from websites that publish content within the same niche. Suppose your business website is about gardening and gardening tips; then you will want a backlink from a site that produces similar content, which is gardening.
Ideally, you want links from websites that produce content within the Agriculture and home gardening industry, as these sites will naturally mention your topics. But – you want to avoid getting backlinks from finance-related websites as these aren’t relevant to your niche.
If you get backlinks from websites that aren’t of a similar niche, these will be seen as spamming and odd for Google. Consequently, your website might get a Google penalty, or it might get removed from Google search.
What Does Google Prioritize?
To understand the importance of quality backlinks that are relevant to your niche, you should know that Google’s top priority is to deliver results that correctly answer the questions of internet users. Google wants the results to be relevant and high-quality. Google wants to provide the most trusted answers.
For effective link-building, google prioritizes natural and organic SEO practices that align with its quality guidelines. On that note, SEO is all about long-term sustainability, which is why you must get backlinks from relevant and reputable resources.
Why Does Authority Matter?
Now, you might be wondering about how Google determines whether a website is trustworthy or not. You should know that the backlinks that your website receives from other websites tell Google that the websites like each other and are voting for each other.
On that note, if the referring website is relevant to the niche of your website and has a high domain authority – it will essentially benefit the ranking of your website, too. On the other hand, if you get backlinks from spammy websites, it will definitely hurt your website’s rankings.
Several tools, such as Ahrefs or Google Search Console, are useful to find out what websites are currently linking to your website. Semrush and Moz are other tools that detect harmful signals and can tell about the quality of backlinks.
Niche Relevant Backlinks – Best Practices for 2024
Now that you know what niche targeted backlinks are, it is time to explore the best practices to get more backlinks, better results, and, more importantly – to not get penalized by Google.
Without further ado, let us check out the list of best practices:
Search Niche Relevant Websites by Keywords
You should search niche-relevant websites by the total number of common keywords that you share with other websites. In other words, you want to look for sites that rank for the same keyword as you. You can leverage the best SEO tools to search relevant niche websites by keywords.
Just type your domain into your chosen competitive research tools, select your target location, and select the option to analyze.
Subsequently, you will get a high-level overview of the website’s analytics, including the following:
- Website authority
- Organic traffic
- Paid traffic
- Organic and paid keywords
- Backlinks profile
By choosing the competitor report option, you can access a list of hundreds of close competitors based on the common ranking keywords. With the list, you can launch your link-building campaign.
Leverage Social Media Profiles
You can leverage your social media profiles to create niche relevant backlinks for your website. This strategy can be as easy as posting links from your different social media platforms, such as Facebook and Twitter, back to your website.
Additionally, you should be active on social media and your website to show Google that you are active, which will help your SEO and ranking. Also, when it comes to the content of your website and social media platforms, make sure that the content is up-to-date and informative because the more shared your posts are, the better it will prove for your website ranking.
Leverage Guest Blogging
To get quality relevant backlinks for your website, you can opt for guest blogging, which is an effective link-building strategy used by most businesses. The trick is as simple as this: you will be searching for websites that are relevant to your niche. Make sure that the websites have high domain authority.
Subsequently, you can reach out to them and offer them to write a blog. The blog will then link back to your website. Make sure that your post is informative and high-quality so that the readers will be interested in reading it.
Regarding writing blogs, it is a good idea to increase the word count. Why, you might ask? The reason is that long-form content ranks better on Google than short-form content. While writing a guest blog, avoid including an awkward link within the content.
The trick for making the most of backlinks is to add them in a natural way. If you add a link for the sake of adding a link, you can expect the publisher to reject the article or remove the link altogether. Before reaching out to a blogger website, make sure that they have a domain authority of at least 40+ DA.
Get Backlinks from Websites with Good Traffic
Another way to build relevant niche backlinks in 2024 is to focus on sites with a minimum of 1000+ traffic, according to your SEO tool. You can find some great tools online, such as Ahrefs, to analyze the organic traffic of websites before finding relevant backlinks from the chosen sites.
It is incredibly important to build backlinks on trusted sites, and organic traffic is a solid indication of that. If you choose sites with traffic below 1000, it means they are too small in terms of authority, and getting backlinks from such sites – despite their relevance – means that they won’t have an impact on your website’s ranking.
Also, if you see websites with loads of content but no traffic, it means that there is something inherently wrong with the websites, and you don’t want to associate your website with it as it will impact its ranking.
Create & Share Infographics
Another great technique to get quality and relevant backlinks is to create and share infographics. Believe us when we tell you that images are one of the most effective types of content. Readers love to share infographics, which also means that content distributors love to use them.
On that note, the pinnacle of all content images is the infographic.
The best infographics that actually will get shared and have the chance of going viral are those that include data on certain topics or simple ways to solve problems. For instance, if your website is about gardening, you can consider creating an infographic on the topic: “X Ways to Keep Your Lawn Green in Summer.”
You get the point – whatever you do, create an infographic that focuses on applicable tips or reliable data.
Creating infographics is easy. You can use Canva to create an infographic for free. However, if you want to take things a notch higher, we recommend hiring a graphic designer and asking a professional to make something for you.
How to Get Backlinks with Infographics?
Now, once you have successfully generated the infographics, it is time to pitch the infographics by emailing them to a list of niche-relevant websites with high domain authority. Ask the websites or businesses whether they would like to share the infographic with their audiences.
When sites agree to share the infographic, you will receive a high-quality and relevant backlink back to your own website. Don’t be afraid of sending loads of emails as a way to ensure that you get enough positive responses.
Get Geo-Relevant Backlinks
Now, if you are a local business or you want to improve your ranking from a certain location, we recommend integrating the strategy of focusing on geo-relevant backlinks.
Google is looking at specific website statistics, such as the following:
- Ranking keywords
- Location targeting
Google assesses the ranking of your website based on the incoming backlinks and potential geographic targeting efforts. For instance, if an incoming backlink comes from a website where most of the traffic comes from India, then this link will improve your ranking in India.
So, if you want to build niche-relevant backlinks, you should check which location the website generates the most organic traffic. This strategy is especially useful if you are a local business and want to improve your ranking in certain locations, such as a country, state, city, or region.
Also, if you are only focusing on one country and building backlinks from sites to drive traffic, mostly from your target location, it will help you improve your website ranking and bring more users from your specific country.
Leverage LinkedIn Contributors
We told you to leverage social media platforms to get high-quality and niche-relevant backlinks. Now, you might want to search for LinkedIn contributors for massive publications. You will essentially be looking for writers who have their work published on websites and have high domain authority.
All you need to do is go to LinkedIn and search for the term contributor. What it does for you is that it gets you a whole list of contributors or writers who work for different publications. Type contributor and add the publication from which you want to have a backlink.
On that note, you should know the importance of building a network. Networking is crucial for success – no matter what industry. So, reach out to your desired contributors and start to work on building a relationship with them.
Stay friendly and professional in your message, and the contributors might prove a great help – not only in the present but also in the future.
Leverage Testimonials
Another great way to get quality and niche-relevant backlinks is by writing testimonials. You will want to create a list of business partners, customers, and other trustworthy websites that allow you to write a testimonial. All you need to do is to add a link back to your website within that testimonial.
Yes – you read this right. This technique is actually this simple. Each one of the testimonials will win you a backlink, which is a small amount of effort and work for such a great payoff.
Final Thoughts
Niche-relevant backlinks are incredibly important if you want to boost your SEO efforts and the ranking of your website on SERPs. In fact, niche specific backlinks are one of the most important backlinks you should build for your website, as these backlinks can get you the best SEO results. Also, niche-relevant backlinks minimize the risk of getting a Google penalty.
More importantly, by making sure that all backlinks are relevant to your niche and from websites with high domain authority, you can prevent Google penalties. Today, the quality and relevancy of the backlinks are more crucial than the number of links pointing to your website. So, when it comes to effective link-building, you shouldn’t waste your SEO efforts and resources on backlinks that won’t pass value and move the needle for you.
FAQS
What if Google’s Priority for link-building?
Google’s algorithm looks for relevance, expertise, and location. The quality of links matters more than the quantity of links.
Why is Link-Building Important in SEO?
Backlinks are crucial for effective SEO. Niche relevant backlinks help your website rank higher in SERPs, which boosts the trustworthiness and authority of your webpage.
What is Good Domain Authority?
Any DA score between 40 and 50 is considered just okay. If the score or domain authority is between 50 and 60, it is considered good. Anything higher than 60 is regarded as excellent.
Why do Backlinks from High DA Sites Matter?
The higher the DA score of the website that you are getting a link from, the more trustworthy you appear in the eyes of Google. Subsequently, the more likely your website will perform in SERPs.
