You can outsource SEO link building and enjoy incredible results – however, it has to be done the right way. Link-building is a crucial part of any SEO strategy – but if you aren’t an expert and lack the knowledge, it can be quite stressful. Link-building is exactly what it sounds like: building relationships, creating valuable content, and networking with bloggers and website bloggers. Outsourcing backlinks can be the perfect solution – given the fact that you find a reliable agency that can help you save time and take care of this process for you.
Who Needs to Outsource SEO Link Building?
Suppose you are a business owner taking your marketing campaign a notch higher, especially the SEO portion. In that case, you are probably having trouble deciding whether or not you should outsource your SEO link-building. There are compelling reasons why you should outsource your SEO link building.
If you plan to do link-building yourself, you will need that knowledge and resources to truly master the art of link-building. Outsourcing link-building can be cost-effective when you are a startup and don’t have the budget yet to hire an in-house professional.
Pros of Outsourcing SEO Link Building
Now, the question is, what does it mean to outsource your link-building? By understanding the pros of outsourcing SEO link building, you might find your answer.
Pro #1: You Don’t Have to Learn the Trade
Learning the tactics for effective link-building doesn’t happen overnight. There is a crazy amount of different things that you need to know, including loads of different processes and techniques. The learning curve is deep, and it takes a lot of time.
Link-building isn’t something that you can learn immediately. On that note, if you don’t have the time and patience to learn this technique, then your best way to go is to outsource backlink building and get the results you desire.
Pro #2: You Can Get High-Quality Links
With the right agency or link building seo company, you can get high-quality links built to your site. This aspect also indicates that you can soon see results in about six to eight weeks. Yes – you read this right. This is nothing less than a huge bonus to outsourcing your link-building.
With professional link builders, you can relax, as the best link-building companies have those networks and relationships. The professionals know the processes inside out, and they have already gone through the learning curve.
When professional SEO agencies do link-building for you, they don’t start from square one – instead, they start from square ten or higher. They have the knowledge and are already way ahead of where you can possibly be.
The right SEO link building agency will be able to provide you with those backlinks quickly, and the faster they can get those backlinks pointing to your website, the faster you can expect those results.
Pro #3: You Ge to Save Loads of Time
We know that time is money, and if you were to spend all your time learning the link-building process, reaching out to prospects, and doing all of the groundwork – you would be investing a serious amount of time in it, as there is no shortcut for getting high-quality backlinks.
So, one of the biggest pros that you get when you choose to outsource backlinks is that you get to completely offload that huge amount of time that you will spend actually building those links yourself. On that note, if you are a business owner, you have a lot on your plate – not to mention the many hats that you are wearing when running a business.
Unless you are running a marketing agency, SEO is probably not one of the many hats that you wear. So, by outsourcing SEO link-building, you can do something valuable with your time and make up the difference that it will cost to actually hire an agency for outsourcing backlinks.
How to Outsource Link Building in Five Simple Steps
Now that you know the importance of SEO link-building outsourcing and how it can provide value for your business, let us check out how you can outsource link-building in five simple steps.
Step #1: Prepare Your Website
You can only make the most of outsourcing link-building if you have all other parts of your SEO strategy in place. So, before reaching out to a freelancer or a digital marketing agency, thoroughly check your website and ensure that your foundation for link-building is ready.
When it comes to your foundation, look out for the following signs that indicate your readiness to outsource link-building:
- You have built a new website and want to start ranking it.
- You want to give your existing website an extra boost.
- You have good-quality content that needs some extra boost.
- Your web page content is ranking lower on the first page and needs some push for a higher ranking.
Pro Tip: If you have noticed that your competitors are ranking higher, treat it as a sign that you need to outsource SEO link building to boost your website authority. Apart from outsourcing link-building, you should simultaneously focus on improving your content to improve its relevance.
Apart from the content, make your backlink profile diverse with effective link-building. The more backlinks are pointing you to your website pages, the higher your website will rank.
Step #2: Educate Yourself About Link-Building
Of course, you might want to outsource link-building because you lack knowledge and time. However, we still recommend learning about the link-building process. Why, you might ask? By learning about the process, you will be able to actually engage with the link-building agency and effectively convey your needs and expectations.
When you outsource link building for agency, you should be able to help them or direct them at the beginning so they understand your needs and kickstart the link-building campaign accordingly. While you don’t have to be an expert, it would be of great help if you could help the agency out and also understand what you are paying for.
Step #3: Define Your Budget
Whenever you opt for seo link building outsource, it will cost you money, which is why you need to define your budget. If you are a start-up, you might find it a bit challenging to pay the amount and set aside the amount of budget as you will have to pull away the money from other things.
Defining the budget is a decision that you have to make with your team. But – in the end, it all ties in because if you have that knowledge and base ready – you are going to be better informed to make the decisions.
Regarding the potential costs, link-building agencies can start at roughly $3000 per month – and depending on your needs, the price can go as high as $9000. The best part of outsourcing backlinks is that the agency has an established portfolio and can help you boost your website over faster than if you were to make all efforts from scratch.
Important Note: The prices for outsourcing link-building can appear high at first – but once you understand all the aspects that go into link-building, such as outreach, content creation, forming a link-building strategy, and the placement fees for links – you will find the charges quite reasonable.
Step #4: Find the Right Agency
Now, of course, you will need professional help to outsource SEO link building, which typically leaves you with two options:
- Hire a freelancer
- Hire an agency
You will find both of these options have their respective good and bad sides.
Hire A Link-Building Freelancer
Suppose you hire a link-building freelancer to help you with what is needed. In this case, you need to find one on either one of the popular Fiverr or Upwork platforms. Carefully read the reviews before hiring a link-building freelancer.
You can go through the details of the link-building services that the prospect freelancer has to offer so that you know the types of links they generate. Before hiring a freelance link-builder, be sure to talk to them.
Usually, hiring a freelancer is way cheaper than hiring the link-building services of an agency.
Potential Risks of Hiring A Link-Building Freelancer
There are certain risks linked with hiring freelancers, such as the inability to assess the quality of their work. Also, you never know whether the freelancer might be using black-hat SEO tactics, which will render you more harm than good.
Hire A Link-Building Agency
Your next option is to avail yourself of the link-building services of a reputable agency, which is also the better choice compared to hiring a freelancer. Typically, link-building agencies offer a wide range of SEO services, which means that you can get access to their top expertise.
A reputable link-building agency will have it all:
- SEO strategists
- Content strategists
- Website designers
- Outreach team
Now, you know that you can gain a competitive edge by hiring a link-building agency that offers a wider breadth of expertise compared to a freelance link-builder. Before hiring the services of a link-building agency, go through their portfolio and read the testimonials that other clients left behind.
If you see results, then hiring a link-building agency will prove a valuable investment, especially if you leverage their all-inclusive link-building plan.
Step #5: Choose the Right Link-Building Service
If you want to outsource backlinks the right way, you should choose the right type of link-building service that suits your business needs. Typically, link-building agencies offer different types of link-building services to suit the needs and budgets of businesses.
Some of the common link-building services include the following:
Managed Link-Building Plans
A managed link-building plan is exactly what it sounds like: this is where the agency manages the entire link-building campaign for a business. If you choose this link-building service, you will need to pay a monthly fee and leave everything else to the team of professionals who will customize a link-building strategy for your business according to your needs.
Managed link-building plans are essentially long-term as the agency builds relationships to get you high-quality, authoritative backlinks.
Important Note: You might want to choose managed link-building plans if you are really serious about link-building, networking, and boosting your website authority.
Per-Link Plans
Compared to managed link-building plans, per-link plans are cheaper. In fact, this is the most cost-effective way to outsource link building. This plan is quite straightforward – all you need to do is select the number of links that you need and place an order.
Typically, the price for each link will vary and depend on several aspects, such as DA and traffic. Understandably, higher-authority links will cost more than lower-authority links.
Important Note: You might want to choose per-link plans if you already have an SEO strategy in place and want to boost your backlink profile. Also, this is a great plan if you want more backlinks at a cheaper price.
How to Know that A Link-Building Agency is Trustworthy?
Now that you know all the steps that are required to outsource link-building the right way, all that is left is to choose a reputable link-building agency to do what is needed for you. On that note, watch out for the following trust indicators:
Testimonials: Understandably, testimonials speak for themselves. You might want to look out for verifiable companies and people.
Case Studies: One of the easiest ways to assess the work of a link-building agency is to go through their case studies and the strategies they use. Check out the websites the agency built backlinks for and use SEO tools to confirm the results.
Open Communication: If the professional on the other side displays a willingness to talk and shows sincere interest in your needs while offering you a potential strategy, then the agency is definitely trustworthy.
Final Thoughts
The best time to outsource SEO link building is when you have an SEO strategy in place and some basic knowledge about link building and what your desired outcomes are. Before hiring an agency’s link-building services, understand its services and packages and choose one that suits your needs and budget. The right link-building agency will help you boost your website authority as well as boost your website’s traffic.
FAQs
What is The Importance of Link-Building in SEO?
In the world of SEO, link-building plays a crucial role in boosting a website’s organic traffic. If you want to outrank your competitors, you must focus on effective link-building.
What Does A Link-Building Agency Do?
A link-building agency will help you improve your backlinks profile by getting high-quality backlinks for your website. It will also help with improving your overall SEO and ranking in search engines.
What Are the Risks of Link-Building?
Link-building is only effective if you do it the right way. Only choose reputable agencies to outsource SEO link building, as low-quality links can negatively impact your rankings and reputation.
